For Wonder Crew’s start, I went with adventures that were already popular in boy culture. My goal was to show that emotional connection and kindness fit in with all types of play, including the kind that's stereotypically masculine. And since I ultimately want to bring Wonder Crew to the mainstream, I knew it was important to look like the “blue aisle” – familiarity to both parents and kids goes a long way.
Our motto is “Go anywhere. Be anything”, which means we’ve got a lot of adventure territory to cover! Speaking of which, want to see what’s cooking for one of our next adventures? Here’s a sneak peek at Chef Will.