Gender Equality Takes all Genders
I remember my first Toy Fair a few years ago, several people stopped by the Wonder Crew booth offering high fives and big smiles; on the flip side, one person said to me, “what is this? Boy empowerment? Don’t you know the trend is girls, not boys.” It seems that many still operate under the cultural assumption that the boys are OK, boys have the upper hand -- why focus on them? Gloria Steinem once said, "we've begun to raise daughters more like sons... but few have the courage to raise sons more like our daughters." Girls need empowerment. And for different reasons, boys need...
New Adventures plus International Shipping!
We're thrilled to announce our new adventures: Dino Explorer, Dream and Chef -- available now for pre-order at wondercrew.com! While you're on our website, be sure to check out the new Wonder Crew video... spoiler alert: there's a sneak peek at who's coming next at the very end. To our friends overseas: thank you for your patience, we're now able to offer international shipping on pre-order items! Woohoo!
New York Toy Fair!
Toy Fair 2016 was incredible! Awesome feedback from retailers, educators and media! Soon we'll update our retailer list with more stores carrying Wonder Crew. Loved seeing our friends from GoldieBlox and I am Elemental at our booth! Also had a interesting visit from Mattel... apparently we're on their radar - whoa! So many high fives and thumbs up, YES, dolls inspired by boys! YES, boys want to connect and nurture! YES, it's time to expand play!
Wonder Crew's online store is up and running! Thank you Kickstarter backers!
We are so excited to announce our successful Kickstarter campaign! Wonder Crew received more than 500 pre-orders from 35 states and five continents! Backers voted on the first adventure to go into production, selecting "Superhero" as the first Crewmate. Thanks to all of our backers, we're now in pre-production and expect to deliver Crewmates across the world in August 2015! And just in case you missed out on our campaign, Wonder Crew's online store is now open for pre-orders! More updates soon...
More Adventures to Come!
For Wonder Crew’s start, I went with adventures that were already popular in boy culture. My goal was to show that emotional connection and kindness fit in with all types of play, including the kind that's stereotypically masculine. And since I ultimately want to bring Wonder Crew to the mainstream, I knew it was important to look like the “blue aisle” – familiarity to both parents and kids goes a long way. Our motto is “Go anywhere. Be anything”, which means we’ve got a lot of adventure territory to cover! Speaking of which, want to see what’s cooking for one of...