I remember my first Toy Fair a few years ago, several people stopped by the Wonder Crew booth offering high fives and big smiles; on the flip side, one person said to me, “what is this? Boy empowerment? Don’t you know the trend is girls, not boys.” It seems that many still operate under the cultural assumption that the boys are OK, boys have the upper hand -- why focus on them? Gloria Steinem once said, "we've begun to raise daughters more like sons... but few have the courage to raise sons more like our daughters." Girls need empowerment. And for different reasons, boys need empowerment too. If we want to create gender equality, then we need to look at both sides of this coin and focus on raising more balanced kids.