Blog

Wonder Crew goes to the Bentonville Film Festival

This month we participated in the Bentonville Film Festival (BFF)! BFF is a one of a kind annual event which champions women and diversity in all aspects of entertainment media. Films, panels and events focused on BFF's core values: Diversity, Inclusion, Gender Equality and Representation. It was such an honor participating in discussions with BFF co-founder Geena Davis along with fellow change maker companies like:  Coca-Cola, Mars, Walmart, Roominate, Unilever and more! Geena Davis explains, "If they can see it, they can be it" - toys and media can create a positive social impact by continuously striving to include and empower all kids...

Read more


This is what Wonder Crew is all about...

This month marks the two year anniversary of Wonder Crew's Kickstarter campaign. Wonder Crew was the first to attempt to bridge the gap between boys and doll play since the 1985 toy ‘My Buddy.’ The premise: boys are kind, emotionally intelligent, and nurturing, so why not give them a play experience to encourage this?  The goal all along was for Wonder Crew to go 'mainstream' -- because I wanted to create a real social impact and help expand the conversation on boyhood and masculinity.  And it's happening!  Retailers both large and small have embraced Wonder Crew... but want to know the best part?  The messages...

Read more


NY Toy Fair 2017!

NY Toy Fair was a blast!   It was great meeting so many fantastic retailers, bloggers and industry influencers — Wonder Crew caught the eye of many, including ABC News.  Thrilled to have PlayMonster as a partner, we've got big plans ahead.  Onward and upward!  

Read more


Wonder Crew has Expanded + Target!

It's been a while since our last post, we've been BUSY.  We're now back and beyond thrilled to share some very BIG NEWS!  We've expanded our line in efforts to resonate with more kids thanks to our new partnership with PlayMonster.    Wonder Crew has been such an exciting adventure, from Kickstarter to the White House and into the hands of so many children.  I'll still be actively involved, but PlayMonster will be taking over customer service and email communication. AND drum roll please:  Wonder Crew is now available at Target!  FYI: If you don't see Wonder Crew on the shelf,...

Read more


Wonder Crew goes to the White House!

It's been quite a month for Wonder Crew, the biggest highlight was speaking at the White House! The conference was entitled "Helping our Children Explore, Learn, and Dream without Limits: Breaking Down Gender Stereotypes in Media and Toys." It was an honor sharing a panel with organizations and people involved in such inspiring efforts to elevate our kids, loved getting to know Common Sense Media, Amy Poehler's Smart Girls, HowToBeADad and Latina Bloggers Connect -- whoa what a day!   Also fun news, we were featured on Upworthy (one of my all time favorite sites) twice!   More exciting developments coming soon!      

Read more