Blog

Conversation with The New York Times

Dolls That Nurture Boys’ Empathy By Emily F. Popek   May 14, 2018 “Boys have feelings.” That’s the simple message behind Wonder Crew dolls, which Laurel Wider, a psychotherapist based in Northampton, Mass., developed in 2015 after her son came home from preschool and announced that his teacher had told him: “Boys aren’t supposed to cry.” Ms. Wider said she remembers feeling “floored.” “I couldn’t imagine how he could get this message,” she said. “I’m a therapist; we talk about feelings all the time at home.” But she realized that despite her efforts, her son was still being exposed to rigid ideas...

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New Adventures coming soon!

Hello and happy spring!  Here's a sneak peek at our new adventures, coming soon! Go anywhere. Be anything.  

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Wonder Crew wins doll of the year!

Wonder Crew won Doll of the Year! This is the FIRST time that a doll inspired by boys has won this prestigious award. We were honored to be nominated alongside the big kids (Hasbro and Mattel), but to win - beyond our wildest dreams! Huge thanks to all of our Wonder Crew fans, we truly could not have done this without you! THANK YOU!!  This small scrappy company got its start through a Kickstarter campaign 3 years ago -- I had this dream to bring nurturing, connection and empathy to 'boys' play' because it needed to be there.  The goal...

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Real Superhero

What does it take to be a real superhero?  Kindness, courage and perseverance.   Meet Michael, he's the first kid to receive our Wonder Crew Award of Courage!Michael's mom explained that, "he was having a really hard time in school. Then in October he got sick. He had a rare condition called Kawasaki disease. Michael was in and out of the hospital and had multiple trips to the ER. This was all over his birthday. As his physical recovery progressed, his anxiety, SPD and OCD worsened. He couldn’t return to school. He couldn’t wear clothes. He had nightmares. He was sad and...

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We've come a long way! Gratitude.

We've come a long way and we couldn't have done it without you!  In case you haven't heard, Wonder Crew has been nominated as a finalist for Doll of the Year. This is BIG people, really big! Together we've changed the perception of boys and dolls, we've knocked down gender stereotypes that limit our kids. Now we have a chance to continue to shake things up and show the toy industry that boys (and girls) LOVE Wonder Crew! Please tell your friends, family and neighbors to vote for us! Click HERE to vote!  Gratitude, gratitude, gratitude -- thank you for ALL of your support!  

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