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Because Boys Are More

Where are the toys that encourage emotional connection and empathy? The pink aisle.

Boys grow up with cultural messages about masculinity that tell them feelings and emotional connections make them weak. As boys get older, research shows that acceptance of these hyper-masculine stereotypes has a direct correlation with stress, depression and lower rates of overall mental health. Imagine a world that encourages social and emotional connections to be part and parcel of “boys being boys.” That’d be awesome, right? Well, that world starts with child’s play. 

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