Blog

Find us in retail stores this fall + check out our new website!

This fall you can find Wonder Crew toys at these super cool retail stores. Our list keeps growing, so check back in. Have a favorite toy store that you’d like to see Wonder Crew at?  Let us know! And another fun update, we’ve launched our new website! Come visit us at:  www.wondercrew.com

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Guess who's just about ready to ship out?

Will, Wonder Crew's first Crewmate, is slated to ship out soon!  While we initially thought we could deliver all orders by August, it took a little extra time to make sure that your Crewmates and Adventure Packs are top notch!  With that said, we anticipate a mid-September delivery.  Thank you for your patience.  Can't wait to deliver!!

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Wonder Crew's online store is up and running! Thank you Kickstarter backers!

We are so excited to announce our successful Kickstarter campaign!   Wonder Crew received more than 500 pre-orders from 35 states and five continents! Backers voted on the first adventure to go into production, selecting "Superhero" as the first Crewmate. Thanks to all of our backers, we're now in pre-production and expect to deliver Crewmates across the world in August 2015!  And just in case you missed out on our campaign, Wonder Crew's online store is now open for pre-orders!  More updates soon...

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More Adventures to Come!

For Wonder Crew’s start, I went with adventures that were already popular in boy culture. My goal was to show that emotional connection and kindness fit in with all types of play, including the kind that's stereotypically masculine. And since I ultimately want to bring Wonder Crew to the mainstream, I knew it was important to look like the “blue aisle” – familiarity to both parents and kids goes a long way. Our motto is “Go anywhere. Be anything”, which means we’ve got a lot of adventure territory to cover! Speaking of which, want to see what’s cooking for one of...

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Why the name Will?

  Why the name Will?  The name Will means determination, resolve.  Will implies strength, which is needed to:  “Go anywhere.  Be anything”.  Will is also a nod to William from “Free to be you and Me” – a story about a brave boy who wanted a doll. And let’s be real, it takes great will to break the mold, which is what Wonder Crew is doing.        

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