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Why the name Will?

  Why the name Will?  The name Will means determination, resolve.  Will implies strength, which is needed to:  “Go anywhere.  Be anything”.  Will is also a nod to William from “Free to be you and Me” – a story about a brave boy who wanted a doll. And let’s be real, it takes great will to break the mold, which is what Wonder Crew is doing.        

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Meet Will

  After the initial inspiration to create Wonder Crew,  I set out to make the vision a reality.  3 artists and 108 drafts later, Will, our first Crewmate was born.  I wanted Will to embody a mix of adventure, kindness and fun – he had to be best friend material.  So many decisions were made about lips and mouth expression (the aim was sweet and playful, yet versatile and NOT blank – a personal pet peeve when it comes to dolls), eye shape/color and hair was actually one of the biggest challenges, it’s not easy to construct hair knowing that it’ll be painted...

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Because Boys Are More

Where are the toys that encourage emotional connection and empathy? The pink aisle.

Boys grow up with cultural messages about masculinity that tell them feelings and emotional connections make them weak. As boys get older, research shows that acceptance of these hyper-masculine stereotypes has a direct correlation with stress, depression and lower rates of overall mental health. Imagine a world that encourages social and emotional connections to be part and parcel of “boys being boys.” That’d be awesome, right? Well, that world starts with child’s play. 

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