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Happy National Friendship Day!   In honor of this very special day, we'd like to share one of our favorite customer videos. Isn't friendship awesome?  Don't forget to hug a friend today :).   xoxo        

The image above, submitted by Nyja Richardson (momsepiphany.me) came with a message, "Because black toys matter: I want my son to go into a store and see a reflection of himself."  We couldn't agree more! Inclusion matters.  Every child deserves to belong and to be valued. And ALL of us have the ability to create a positive social impact by simply affirming a child’s world. #BeTheChange     

This month we participated in the Bentonville Film Festival (BFF)! BFF is a one of a kind annual event which champions women and diversity in all aspects of entertainment media. Films, panels and events focused on BFF's core values: Diversity, Inclusion, Gender Equality and Representation. It was such an honor participating in discussions with BFF co-founder Geena Davis along with fellow change maker companies like:  Coca-Cola, Mars, Walmart, Roominate, Unilever and more! Geena Davis explains, "If they can see it, they can be it" - toys and media can create a positive social impact by continuously striving to include and empower all kids...

This month marks the two year anniversary of Wonder Crew's Kickstarter campaign. Wonder Crew was the first to attempt to bridge the gap between boys and doll play since the 1985 toy ‘My Buddy.’ The premise: boys are kind, emotionally intelligent, and nurturing, so why not give them a play experience to encourage this?  The goal all along was for Wonder Crew to go 'mainstream' -- because I wanted to create a real social impact and help expand the conversation on boyhood and masculinity.  And it's happening!  Retailers both large and small have embraced Wonder Crew... but want to know the best part?  The messages...

NY Toy Fair was a blast!   It was great meeting so many fantastic retailers, bloggers and industry influencers — Wonder Crew caught the eye of many, including ABC News.  Thrilled to have PlayMonster as a partner, we've got big plans ahead.  Onward and upward!